Digital film

How has the digital technology affected the film industry?

Through new digital technology the film industry has been able to evolutionise and exploit it. With new technology products such as the digital camera it is a cheap and efficient new way to produce films. It allows the producers to have more of a variety with the way they decide to film their film. It is also excellent for small independent production companies as it is cheap and accessible to anyone and everyone.

Films such as Avatar which is fully based on CGI and Ice Age to semi filmed CGI such as jurassic park and matrix.

Because of the new CGI world you no longer go to the cinema to view films, if you was to go to the IMAX you would be entering into the film. This is showing a whole new way of escapism. There is also the essence of home theatre where we can bring the cinema home and to life with home surround sound.

Another way in which NMT is an advantage is the internet. The internet is a global success in which majority of people withing the world has access to. The internet can be moulded and sculpted for your own personal uses. A way in which it is an advantage to the film industry is through promotion and adverstisement. The internet is a great source of viral marketing which can generate word of mouth. Through the internet games can be shown within it of a film which has been produced, the games help give the audience aknowledgement of the film whilst providing entertainment. The game will be spoken about thus generating word of mouth. An example of this would be on the Slumdog millionaire website there is a small game of who wants to be a millionaire.

The NMT is also good as it covers a wider range of audience globally, gives more information to the audience on the website, it is cheaper to use. Unfortunate because alot of advertising is now internet based those that do not posses the internet will not be able to find out about some films etc, which means a small loss of audience if their advertisement is internet based.