The poster shows the two men on either side of the protagonist who is looking rather promiscuious and up to something. The background is white as a focus to the main characters and their facial expressions bring suspicion to the audience, which would make them want to find out what is inside Bridgets Diary. As there is a female and two men stereotypically and subconsiously the audience has ideas that it must be a relationship that she has with the two men. The genre portrayed within the poster shows it is a romance genre. The target audience will be mostly women or couples.
This is a teaser poster as not much else is really seen. However there are no teaser trailer but full clip ones. The intension of this maybe so that the audiences knows more of the film and relation to the audience so that there is a connection with their target audience.
The premier was held in leicester square one of the key premier spots in the film industry.
For merchandise they have a soundtrack, posters. However there is nothing else as the type of film and audience would not be as successful through merchandise. They did not release a viral marketing compaign.
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